Women's Baseball Takes a Swing at History

Team Ownership

The WPBL's success hinges on responsible ownership groups. Intending to avoid the pitfalls of the past, it will scrutinize potential owners' commitment, financial resources, and alignment with the league's long-term vision.

Keith Stein emphasizes the need for owners "who are passionate about building out this league over the long haul." He anticipates that it will take three to five years before the league breaks even, requiring owners to be prepared for financial absorption in the early stages.

The On-Field Product

The league's primary focus should be on delivering an exceptional baseball experience. Gimmicky marketing tactics should be dismissed in favor of showcasing the genuine talent and competition. Players must be able to focus on their craft without the burden of external distractions or unrealistic expectations.

Stein understands the importance of fielding a compelling product. "We want people to watch us, not just because it's women; we want people to watch it because it's thrilling, it's great competition, [and] there's great talent."

Media Coverage

While the WBL faced limited media exposure, the WPBL will have to distinguish itself in an oversaturated market. Stein believes that games will be nationally distributed, but accessibility and affordability remain paramount.

Taking a cue from the PWHL, the WPBL plans to offer free streaming on easily accessible platforms. By prioritizing accessibility, the league aims to foster fandom and interest. The introduction of a docuseries will also supplement coverage and engage fans.

The WPBL recognizes the need to generate its own content, including player profiles, statistics, and analysis, to provide fans with in-depth coverage and storytelling.

'This Is Historical'

With the financial backing of committed owners and the unwavering faith of its founders, the WPBL is poised to make a lasting impact on women's baseball. By emulating the successes of other women's sports leagues and learning from the missteps of the past, it aims to establish a league that will endure for decades to come.

Brenda Pitts, a WBL player, once said of her decision to join the nascent league, "This is historical, and I just need to go do it. Even if it fails, I just need to go do it."

The WPBL, with its strong leadership, ambitious vision, and unwavering commitment, can make the leap of faith that could change the course of women's baseball forever.